UFC Strike Moments
Creative Direction
01
Own the Glory
Moments are the officially licensed digital collectibles of UFC! Captured in video and minted on the blockchain, these Moments depict the knockouts, submissions, and brawls that make UFC athletes some of the most beloved athletes on the planet. You can collect Moments by participating in pack drops, buying Moments and packs in the Marketplace, or by completing Challenges to earn rewards!
03
Rarities
Each rarity tier is intended to increase in excitement and value. The style established was modern, edgy, synthwave, technologically advanced, retro futuristic NFTs. There are 5 rarities tiers.
​
​
​
02
Series 2
Series 2 was a much anticipated release of the new collection of moments for 2023. Our team was tasked with creating a new look, additional rarity tiers and introduce tier based effects to make the new series exciting and engaging for existing collectors.
04
Hype Moments
UFC Strike Hype Moments are video captures of post fight interviews. Full of boasting, call outs and smack talk, Hype moments were used as rewards for participating in community challenges and other weekly events.
_gif.gif)
_gif.gif)
_gif.gif)
_gif.gif)
Rarity Concepts:
1. Common- Magenta- received no effects, as the purple color established in series 1 was already conveying a premium feel that was at odds with the higher level tiers.
2. Uncommon- Green - Star tunnel VFX. Classic futuristic vube
3. Rare- Silver - Pixelated Glitter- YTK Matrix vibe
4. Epic- Blue- Neon Lazer tracing - 80's synthwave but expensive
5. Champion- Gold- Metal Zoom - Choose the look of the champions club lounge, which is an exclusive club that Champion holders belong to. Champions club hosts events IRL, where members can hang out at UFC Events and meet athletes!
Hype Moments
Hype Moments are fun, casual and unique with individual type treatments for each cover. It was fun developing typography that was evocative of what the athlete was saying in the moment itself, creating on cohesive experience for the Moment owner.
